How Reputations, Relationships, and Morality Define Your Success in Business and Life

A successful business is defined by relationships, and those relationships are forged because of the reputations of the individuals or entities involved. Your reputation as an individual entrepreneur is the

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Six Steps to Make Money with Your Own Business Today

In its most basic form, earning a living means trading an hour of your life to your employer for a fixed wage. However, unless you become a doctor or a

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Uniqueness Comes From the “Why” of Your Business

Why did you get into the business you are in? Hopefully, the reasons run deeper than merely having spotted an opportunity for profit in the marketplace. I went into education

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Choose Your Own Character or Your Customers Will Do It For You

We all play characters in the larger narrative of the world around us. If you don’t choose for yourself what kind of character you want others to treat you as,

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Who Are You, What Do You Do, and Why Shoud I Care?

There are three questions I find very valuable for getting to the core of the values held by a business. There’s an endless diversity of responses that come from these

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What You Can Learn About Branding and USP From Kristy Love and Her Enormous Breasts

An overweight woman from Atlanta, Georgia named Kristy Love was able to inadvertently turn what other people saw as a disadvantage in the massage therapy industry into a powerful Unique

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Your Business Isn’t Special

Everyone on Earth would like to believe that they are special, which is rather unfortunate, because nobody will ever see you the same way that you see yourself. We are

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Can You Tell a Good Story?

It took me a long time to accept that merely being good at something was not enough to garner the attention, the respect, or the dollars of other people. The

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Your Business is a Way to Exchange Value

Your business is a way for people with different subjective preferences to trade one type of value for another. By building a business which can sustainably create value, you put

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