What You Can Learn About Branding and USP From Kristy Love and Her Enormous Breasts

An overweight woman from Atlanta, Georgia named Kristy Love was able to inadvertently turn what other people saw as a disadvantage in the massage therapy industry into a powerful Unique Selling Proposition, which reportedly earns her up to $1,300 per day. Although she was once ashamed of her body, today she is the proud owner of what might be among the largest breasts in the world: size 48NN, and weighing almost 16 pounds apiece.

When she finished massage school, she could not find employment anywhere in town because every existing provider was worried that she would not be able to deliver what their existing client base was looking for, or even stay on her feet all day. Her image and personality were not congruent with what the existing brand identities in the massage space were doing.

She could have stopped there and accepted that there was no market demand for her to operate as a masseuse. Instead, she started posting her own ads independently, this time capitalizing on the assets which other professionals had considered a liability. By offering specialty “breast massages” where she would smother eager men in her uniquely oversized bosom, she was able to charge much more than the industry standard generic massage therapists.

Additionally, because few women have breasts as large as she does, and fewer of them live in her local area, and ever fewer of those wish to enter the massage industry, she is virtually immune to copycats in the marketplace coming along and trying to replicate her value proposition. As long as men desire to be covered in large breasts, she will have complete job security.

The moral of this story is to think outside the box long enough to realize that just because something is not in demand by the standard channels of exchange which already exist, does not mean there is no potential for you to create a new specialized approach and have total monopolistic control over it. If you look hard enough, you’ll see similar opportunities for unconventional specialization in every modern industry niche. You don’t have to reinvent the wheel; just tweak it a bit and make it your own.